Hi, i'm becca.

I'm a design

leader specializing in

product design

visual design

product strategy

user research

career growth

scaling teams

01
CRAFT

I believe great design is an essential to success, and it starts with solving the right problems.

Product Design

I've spent the last 15+ years as a full-stack product designer and people manager in mission-driven startups. I coach teams up, and am always happy to dive into Figma when people need help.

  • Research
  • Design Systems
  • Strategic Planning
  • Prototyping
  • UX + UI Design
  • Testing + Optimization

Visual design

Visual design is my backbone, and I believe in making a lasting first impression. Creating a little extra space for details, and crafting moments of surprise and delight will never be time wasted.

  • Visual Design
  • Design Systems
  • User Interface Design
  • Brand Development
  • Interaction Design
  • Identity Design

Product Strategy

Solving the right problems is the key to success, and collaborating with your partners and stakeholders from day one is the best way to outline opportunities, goals, and create a plan.

  • Discovery
  • Impact Assessment
  • Testing
  • User Flows
  • Affinity mapping
  • Optimizing

User research

Lead with empathy. Get to know your users and understand the value you can deliver. Validate your solutions to justify your work, and tell that story internally.

  • Comp Analysis
  • Concept Testing
  • Qual Interviews
  • Data Deep Dives
  • Usability Testing
  • Synthesizing

Career growth

An equal balance of business and personal growth goals are so important for a designer. I set goals, check in, and listen. I encourage future opportunity planning early and often.

  • KPIs and OKRs
  • Ownership
  • Future opportunity
  • Growth Goals
  • Coaching
  • Workshopping

Scaling teams

Finding the right people is a challenge - candidates excited about your mission and motivated to level up. I empower my teams to advocate to be recognized as emerging leaders as they grow.

  • Recruiting talent
  • Career mapping
  • Building confidence
  • Leadership
  • Stakeholder mgmt.
  • Advocacy
02
WORK

Cerebral

Ellevest

Spark

Rent the Runway

Ellevest

Spark

Cerebral

Ellevest

Spark

Zeel

Rent the Runway

Cerebral

Spark

Ellevest

Rent the Runway

Becca is one of the most creative and collaborative leaders I've had the pleasure of working with. She is a true gem and an incredible designer.
Emily Mokotoff
B2B Marketing Manager, Zeel
Becca is a masterful designer whose vision was instrumental at Zeel. Anyone looking for a leader who can deliver both design innovation and measurable business results would be fortunate to have Becca.
Nick Ober
Director of Product, Zeel
Becca is one of the best design leaders I've worked with. She is a great example of a servant leader, executing when needed, providing detailed feedback, and partnering on roadmap and strategy.
Yara Mukaled
Sr. Director of Product, Cerebral
03
ABOUT

I'm a passionate designer, an avid traveler, and a boy mom. I live for sunny days and fresh air.

LINKEDIN
RESUME

For the past 15+ years, I have been crafting brands, building products and solving problems through user-centric design. I coach designers and product teams in the mission-driven startup space to creating engaging, behavior-changing experiences that prioritize user impact.

Empathy

I make sure those around me are always heard and taken care of, inside the office and out.

Empowerment

I care about people realizing their worth and achieving things that they didn't know were possible.

Delight

I'm a firm believer that going the extra mile pays off. Bringing people joy fills my cup - and a quad espresso.

Vision

I spend a lot of time visualizing the future professionally and personally - like living oceanside.

UX design

Product design

Visual design

UI design

User research

Scaling teams

Digital marketing

Monetization

Brand development

Product strategy

Career growth

Identity & branding

04
CONTACT

If you're a company with a mission that is looking to change the world, let's chat.

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