Hi, i'm becca.

I'm a design

leader specializing in

brand identity

product design

business strategy

01
CRAFT

I design for the change makers – the people, brands and products with big ideas that are making a tangible impact in the world.

Brand Identity

I believe in making a lasting first impression, with visual design as my backbone. Creating a strong brand with a compelling story, and crafting moments of surprise and delight will always set you apart in the market.

  • Logo Design
  • Persona Development
  • Brand Identity
  • User Interface Design
  • Interaction Design
  • Brand Guidelines

Product Design

I've spent the last 15+ years as a full-stack product designer and people manager in mission-driven companies, with a focus on nurturing the designers to become strategic thought partners to their teams.

  • Discovery + Research
  • Wireframing
  • Opportunity Prioritization
  • UX + UI Design
  • User flows + maps
  • Testing + Optimization

Business Strategy

Strategy starts with intimately understanding the value you bring to your users. With a focused goal, I work with teams to prioritize what will immediately contribute to short-term metrics as well as the north star.

  • Competitive Analysis
  • Impact Evaluation
  • Strategic Planning
  • Brainstorms + Workshops
  • Opportunity Assessment
  • Roadmap prioritization
02
WORK

Cerebral

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Ellevest

–

Spark

–

Rent the Runway

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Ellevest

–

Spark

–

Cerebral

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Ellevest

–

Spark

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Zeel

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Rent the Runway

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Cerebral Rebrand

Branding
UX Design

Cerebral

UX Design
Mobile Design

Spark

Branding
Mobile Design

Zeel

Branding
Product Design

Ellevest

UX Design
UI Design

Rent the Runway

UX Design
UI Design
Becca is one of the most creative and collaborative leaders I've had the pleasure of working with. She is a true gem and an incredible designer.
Emily Mokotoff
B2B Marketing Manager, Zeel
Becca is a masterful designer whose vision was instrumental at Zeel. Anyone looking for a leader who can deliver both design innovation and measurable business results would be fortunate to have Becca.
Nick Ober
Director of Product, Zeel
Becca is one of the best design leaders I've worked with. She is a great example of a servant leader, executing when needed, providing detailed feedback, and partnering on roadmap and strategy.
Yara Mukaled
Sr. Director of Product, Cerebral
03
ABOUT

I'm a passionate designer, an avid traveler, and a boy mom. I live for sunny days and fresh air.

LINKEDIN
RESUME

For the past 15+ years, I have been crafting brands, building products and solving problems for missions I believe in, that are filling a need in the market, or changing behavior that helps people in a meaningful way.

Empathy

I make sure those around me are always heard and taken care of, inside the office and out.

Empowerment

I care about people realizing their worth and achieving things that they didn't know were possible.

Delight

I'm a firm believer that going the extra mile pays off. Bringing people joy fills my cup - and a quad espresso.

Vision

I spend a lot of time visualizing the future professionally and personally - like living oceanside.

UX design

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Product design

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Visual design

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UI design

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User research

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Scaling teams

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Digital marketing

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Monetization

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Brand development

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Product strategy

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Career growth

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Identity & branding

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04
CONTACT

If you have a big idea to bring to life, please reach out for a chat.

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