Cerebral

High quality mental healthcare, on your time

  • Date:
    Oct 2023
  • Client:
    Cerebral
  • Category:
    UX Design
    ,
    Mobile Design

The Opportunity

How many times have you felt anxious, depressed, or in need of support? Scheduling a doctor's visit is a lot of work when you aren't sure how long you might feel this way. It would be really convenient to talk to someone from home and create an action plan. Good news: now you can.

The Solution

At Cerebral, you get online high-quality therapy or medication, on your schedule. We built a product to support your journey, with live video sessions and direct access to help, the moment you need it. Work with a therapist or prescriber to create a personalized treatment plan - set goals, track your progress, and make adjustments anytime.


The Funnel

The top of funnel experience was redesigned from a lengthy diagnosis, to a personalized, nurturing patient journey. Choose therapy, medication, or both, and search for a clinician in your area that specializes in your needs, at a time that works for you. Use insurance, FSA/HSA, or Apple/Google Pay for your monthly care. In 2024, you can now also select Couples Therapy to strengthen your bond with your partner.

The Service

Schedule and manage your sessions right from the dashboard, tell us about your medical history, take an assessment, and learn what to expect before your intake. Your therapist or prescriber will send over a treatment plan with goals and follow-up after each session. Check-in monthly in the app to track your progress, and easily change clinicians or services any time you need to make adjustments.

The Impact

Within the last year through activation and product improvements, we increased Month 1 retention by 30+ points, and Month 5 retention 20+ points. We see much greater LTV when patients activate and attend those early sessions consistently, with clear next steps on what to do as they grow. We have doubled our Lead to Purchase Rate, and with the addition of insurance, we have increased effective CVR by 27%.

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